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Content by Till Ronacher
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Hi, I am Till, a product designer from Berlin whose work is centered around collaboration. I am also part of the collective A curiosity towards the peculiar relationship that human beings share with their products have ever since informed my practice as a product designer. For me a product is a shell that contains different interests: The designer’s interest and character, the conditions of the market in which they are produced and sold and the desires of the user for whom the product ideally presents an improvement. Identifying customers’ needs as an integral part of the design process is for me as important as the effort dedicated to a product’s formal and aesthetic qualities.

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